Transform your operations with customer-centric strategies

I specialize in designing operational strategies that put Customer Success at the heart of your business.

Sana Farooq
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Meet Sana

Apply award-winning strategies to your operations

I began my career in door-to-door sales (yes, commission-only!) before transitioning into building and scaling early-stage and high-growth companies for over 13 years. My passion sparked when a former colleague convinced me to take a leap and join his seed-stage startup as the second employee. Since then, I have designed, operationalized, and led over ten post-sale functional areas for multiple rapidly growing B2B SaaS businesses. I’ve dedicated my career to helping visionary founders and leaders across all industries create high-impact, scalable strategies that drive award-winning results. I’d love to help you do the same.

  • Top 50 Women in Customer Success - Smart Karrot

  • 10 People to Follow in Customer Education - Learning Outcomes

  • Advisory Board Member - University of California Irvine “Customer Experience Program”

  • Stevie Award - Customer Service Department of the Year

  • Speaker

  • Writer and Contributor

  • Children’s Book Author

Services

Operations | Customer Success | Enablement

Create Clarity

  • Post-sale organization design

  • Customer journey mapping

  • Zero to One strategy for new functional areas

  • Mature existing processes across the customer lifecycle

Increase Efficiency

  • Discover and implement new technologies for a seamless customer experience

  • Requirements gathering

  • Implementation support

Drive Accountability

  • Develop accountability charts

  • Core competency development with custom training plan for post-sale teams

  • Supercharge your hiring and onboarding to ramp quickly with quality

Let’s build a solution tailored to your needs.